Director:

Arhaan Hirani

This spec commercial is the second spot created for the Doritos Crash the Super Bowl competition. It follows a strict librarian who prides herself on keeping her library silent at all times. She shushes every sound she hears, but one thing breaks her control. No matter how hard she tries, she can’t silence the unstoppable crunch of Doritos from a nearby patron. The spot leans into simple visual comedy and shows how Doritos can stand out even in the quietest place.

You can’t shh the crunch.

Director:

Arhaan Hirani

This spec commercial is the second spot created for the Doritos Crash the Super Bowl competition. It follows a strict librarian who prides herself on keeping her library silent at all times. She shushes every sound she hears, but one thing breaks her control. No matter how hard she tries, she can’t silence the unstoppable crunch of Doritos from a nearby patron. The spot leans into simple visual comedy and shows how Doritos can stand out even in the quietest place.

You can’t shh the crunch.